When AI changes the rules, leadership must change too
Artificial intelligence is accelerating at a pace few organisations are fully prepared for. Soon, many companies will have more digital employees than physical ones. Yet the most critical decisions about AI are being made now, without ready-made answers.
What does leadership look like in that moment?
The New Champion is an intimate documentary that takes you inside real executive conversations. Not polished keynote speeches, but honest discussions about strategy, growth, culture and responsibility in the age of AI.
This is not a film about technology. It is a film about leadership.
A rare look behind the scenes
Earlier this year, a group of our leaders gathered together to discuss the future. Our expansion into Continental Europe. The role of AI in shaping our strategy. The cultural shifts required to succeed. The expectations placed on leaders when the ground is moving beneath their feet.
This time, the cameras were rolling.
CEO Sami Karkkila, CCO, Deputy CEO Niina Uusi-Autti, Country Manager of Sofigate Denmark Michael Koch, Business Executive Josefin Akrell and CCO Önder Gebizlioglu open up about their ambitions, doubts and even disagreements. They challenge each other. They reflect. At times, they show vulnerability. The film captures humour, personality and honest discussion.
Directed by Pekka Hara, the film captures what it really means to aim to become a champion in a new era. Not by pretending to have all the answers, but by choosing to shape the direction anyway.
Why you should watch The New Champion
If you sit on a board, lead a business unit, shape strategy or influence major decisions, you are likely facing similar questions:
- How do we compete when AI reshapes entire value chains?
- What happens to accountability when digital agents take on decision making roles?
- How do we balance ambition with responsibility?
- How do we lead when certainty is no longer available?
The New Champion offers no simple framework. Instead, it offers something more valuable: perspective.
It shows how one leadership team confronts the same uncertainty you may be experiencing. It invites you to reflect on whether your organisation is having bold enough conversations about AI, culture and competitiveness.
Watching the film is not the end point. It is the starting point for deeper dialogue.
From conversation to capability
In the film, the discussion moves from vision to execution. Because ambition alone is not enough. To compete in the AI era, organisations need enterprise level capabilities, governance and practical implementation.
If the questions raised in the film resonate with you, explore how Enterprise AI can move your organisation from discussion to tangible impact.
A look behind the scenes
