Time to leave manual processes behind – Transforming public services with digital solutions
In today’s digital world, public servants shouldn’t be burdened with manual paperwork. Too often, instead of adding value to citizens’ lives, they spend valuable hours on repetitive tasks. The result? Frustration for both personnel and the people they serve.
Automation to the rescue
The good news is that many manual and time-consuming processes can be automated with Salesforce Public Sector Solutions. Furthermore, you can let your most important stakeholders connect directly to relevant data and processes utilising Salesforce Experience Cloud.
Engagement becomes seamless with sites, portals, and communities that allow citizens to access their information, communicate with the customer service, apply for permits or benefits, and track the status of their cases online. Experience Cloud empowers key stakeholders to become active participants in service delivery.
Below are some examples of what’s possible to do with these modern digital solutions.
- Streamlined services for citizens: Create intuitive portals for applications, payments, bookings, reservations, and feedback. Empower citizens to access information, apply for services, track statuses, and receive personalised communications online.
- Efficient grants management: Provide a one-stop solution for grant seekers, application reviewers and administrators. Enable online applications, tracking, and communication with reviewers. Integrate with payment systems for accurate and timely fund disbursement.
- Modernised licensing and permitting: Develop user-friendly portals for license and permit applications, complete with guided processes and document uploads. Intelligent automation simplifies the application process, reduces paper use, and ensures regulatory compliance.
- Simplified benefit management: Enable citizens to apply for benefits online, upload documents, and check application status. Leverage case management capabilities for efficient eligibility determination, fraud detection, and compliance tracking. AI-driven analytics can predict trends and optimise resource allocation.
- Crisis response: In times of emergencies, online platforms can serve as vital information hubs—providing real-time updates, safety instructions, and ways to coordinate volunteers and resources.
These Salesforce solutions lead to greater transparency, shorter wait times, more cost-effective services, and a more personalised citizen experience. For public servants, they simplify reporting and reduce administrative burden.
Creating space for what truly matters
With Experience Cloud, you can create digital experiences for internal audiences as well. Personnel services, onboarding, training, and IT support are only a few examples that can benefit public sector organisations.
Well-functioning digital tools help modernise operations, build positive personnel experience, boost efficiency and foster a strong organisational culture. Most importantly, they free up valuable time and resources to focus on what truly matters: serving the community.
Imagine citizens and service providers solving their own problems, communicating with staff, and collaborating to improve outcomes.
Although transitioning to new systems and ways of working may require initial investment, the long-term benefits in citizen satisfaction and operational efficiency are undeniable.
Ready to create digital services that work for everyone?
Whether you’re designing services for digital natives or senior citizens, we can help. As an Experience Cloud designer, I’ve seen firsthand the transformative impact of these tools.
To discuss your specific needs, contact Sofigate today. Read more about our services for the public sector.
About the author
With seven years of Salesforce Experience Cloud work history, Senior Advisor Tomi Astikainen can provide expert guidance on your implementation, helping you avoid costly mistakes and achieve your goals.
Want to learn more?
We’re glad to tell you how we can help your organisation grow and develop – feel free to contact us!
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