Market Study 2025:
Lead your organisation to succeed in AI utilisation
So far, a majority of organisations haven’t been able to renew their business with AI. Instead, AI projects are still individual and small-scale experiments.
In the spring of 2025, we executed a market survey on how organisations utilize AI.
We interviewed 35 decision-makers from Finnish and globally operating companies.
According to the survey, organisations have several AI experiments ongoing, but so far, true benefits centre on enhancing personal or team-level efficiency. The true benefits of creating value or growing a business are yet to be seen.
What are the recommendations to companies based on the market study?
Download our research report and get the answer!
Download the report of the results of our recent market survey below:
74%
of organisations believe that AI will improve productivity already in the coming 1–2 years
However
6%
Only 6% of organisations have managed to transform their business using AI.
AI won’t revolutionise your business in the future – the time is now
Here’s how to get started
Our recent market survey shows that most Finnish companies understand AI’s potential to significantly boost productivity. However, the companies already achieving a leap in productivity are the ones integrating AI agents into their business operations, claims CEO Sami Karkkila.
But how to get started?
Read more in Sami’s blog post:
From seperate trials to bold renewals – there’s a leap in productivity in AI, as long as we break the old and dusty modes of operation.
From AI experiments to a leap in productivity
To reach a leap in productivity
with AI, the leadership has to
focus on transforming the
whole business instead of
fragmented experimentation.
“What is needed now is strong leadership and bold decisions – a significant cultural shift.
The transformation can be swift if you focus on solutions rather than challenges and lead all functions that generate value to customers in unison.
Lassi Kurkijärvi
”In choosing technology, it is wise to stand on the shoulders of giants – to leverage global business platforms.
This enables a clearer view further into the future and faster access to the latest AI capabilities.
Juha Kujala
Why it’s important to act now with AI
Artificial intelligence has been a hot topic in recent years. However, reading about the subject can feel overwhelming, even frustrating.
It’s easy to feel like everyone is encouraging you to “just adopt AI”, without clearly explaining how it will affect your business in practice – let alone how to manage the risks and costs associated with adoption.
Markus Heinonen explains how and why to approach AI through concrete examples:
How can we help?
Want to continue discussing productivity leap, AI agents or business technology?
Contact us – we’d be happy to discuss further!