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Sofigate expands to Continental Europe, appointing ServiceNow executive to build elite teams


Sofigate, the Nordic leader in AI-powered business transformation and an Elite ServiceNow Partner, is expanding into Continental Europe. The company has appointed senior ServiceNow executive Önder Gebizlioglu to lead the expansion. The move brings Sofigate’s unique, ServiceNow-focused transformation model to European customers with a clear ambition to attract and build strong ServiceNow teams across the region.

As organisations move from digital experimentation to large-scale, AI-enabled transformation, Sofigate sees growing demand for partners that can combine domain know-how and platform excellence with operating model change and industrialised execution.

ServiceNow as a transformation platform

With experience from more than 1,000 ServiceNow implementations, Sofigate has built one of Europe’s most advanced ServiceNow capabilities. The company’s differentiation lies not in implementations alone, but in using ServiceNow to transform how organisations operate and create value.

Sofigate combines deep ServiceNow expertise with superior transformation leadership, enabling customers to move beyond isolated platform deployments toward end-to-end transformation. ServiceNow becomes the foundation for redesigning workflows, governance, and decision-making, not just a tool for automation.

At the core of this approach is the Business Technology Standard (BTS), a comprehensive and modern operating model for integrated business and technology development. BTS provides complete, practical guidance across strategy, value management, governance, architecture, development, and continuous improvement ensuring that business and technology evolve together.

Sofigate has fully agentised the BTS operating model, embedding AI-driven practices directly into the ServiceNow AI Platform. This enables organisations to execute digital and AI transformations in a radically more effective way in every corner of the enterprise: with faster learning cycles, built-in governance, and continuous value realisation supported by AI agents.

The result is substantial improvements in time to value, cost efficiency, delivery quality, and the ability to scale enterprise AI in a controlled, industrialised manner. This is how Sofigate delivers transformative enterprise AI services, not as experiments, but as a core part of daily operations.

Sofigate offers a distinctive alternative for the best ServiceNow teams

Sofigate currently employs more than 800 business technology professionals with specific industry and domain expertise in the Nordics and Central Europe. The company pioneers in enterprise-level AI services, combining unique expertise in business transformation, AI agents and leading technology platforms like ServiceNow. Sofigate’s expansion into Continental Europe is equally driven by its ambition to become a compelling environment for experienced ServiceNow professionals and teams.

Across Europe, many senior practitioners are looking for a place where they can apply their expertise to meaningful transformation work without being constrained by legacy delivery models, fragmented responsibilities, or excessive organisational layers.

Sofigate offers a distinctive alternative having a clear focus on business technology, with ServiceNow at the core:

For teams who want to build, lead, and continuously improve, rather than simply deliver projects, Sofigate provides scale without bureaucracy and ambition without compromise.

Önder Gebizlioglu to lead Continental European expansion

Önder Gebizlioglu joins Sofigate from ServiceNow, where he spent seven years in senior leadership roles working closely with customers and partners across Europe.

In his new role, Önder will lead Sofigate’s Continental European operations, with responsibility for building strong local teams, developing strategic customer relationships, and establishing Sofigate as a leading ServiceNow-powered transformation partner in Central Europe and Benelux.

“Önder’s solid industry knowledge and deep understanding of customer needs are valuable assets as we expand into Continental Europe,” says Sami Karkkila, CEO of Sofigate. “Organisations are looking for strategic partners who can help them leverage business transformation and digital platforms, as well as embed AI agents into their operations in a fast, scalable, and industrialised way. This is exactly where Sofigate excels.”

“Digital and AI transformation is no longer about technology alone; it is about how organisations operate,” says Önder Gebizlioglu, Chief Customer Officer of Sofigate. “Sofigate uniquely combines deep industry and domain expertise with ServiceNow as the AI platform of the century and a fully industrialised operating model. This combination is critical in helping organisations build the right AI capabilities, harness the full power of the ServiceNow AI Platform, and translate technology investments into measurable business outcomes at speed and at scale. Our expansion allows us to bring this capability to European customers and to build elite ServiceNow teams that are made to lead.”

“We are delighted to deepen our partnership with Sofigate as it expands its footprint into broader Europe,” says Hans-Juergen Rose, GVP EMEA Partnerships & Channels at ServiceNow. “Sofigate’s expansion reflects our shared ambition for accelerated growth and our commitment to delivering transformative value for customers through the power of AI across the enterprise, supported by data and workflows.”

Sofigate is the leading business technology company in the Nordics. We are pioneers in enterprise-level AI services, combining our unique expertise in business transformation, AI agents and leading technology platforms such as ServiceNow and Salesforce. We are the founder of the Business Technology Forum and the developer of the globally used Business Technology Standard, BTS. Our team of over 800 experienced professionals supports customers across six countries and nine offices in Finland, Sweden, Norway, Denmark, Hungary and Poland. Sofigate’s net sales amount to EUR 150 million, and the company is primarily owned by its management and employees. More information: sofigate.com

ServiceNow, the ServiceNow logo, and other ServiceNow marks are the trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.

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