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Sofigate strengthens its Salesforce capability – SaaS and AI accelerate the next wave of companies’ transformation 

Sofigate, the leading business technology company in the Nordics and a Salesforce Summit-level partner, has appointed Mikko Hupli, an experienced Salesforce leader with a strong track record in European business, to lead the development and growth of Sofigate’s Salesforce business. The appointment forms a key part of Sofigate’s strategic focus in SaaS platforms, AI, and large-scale business transformations

Sofigate strongly believes in the SaaS business model and in Salesforce’s role in the next phase of digitalisation. Companies and public sector organisations are seeking solutions that deliver rapid results, provide a reliable foundation and integrate seamlessly with existing systems. At the same time, sales and marketing are being rapidly transformed with the help of AI. 

Salesforce is one of the world’s leading SaaS platforms. Its substantial product development investments in AI, combined with extensive out-of-the-box functionality, enable organisations to implement impactful customer solutions quickly and in a controlled manner. Ready-made platforms offer advantages such as scalability, security and continuous development in the fast-evolving field of AI. 

“We strongly believe in the SaaS business model and in Salesforce. The adoption of AI is still at an early stage, and fully leveraging it requires significant investment and a strong platform foundation. At the same time, organisations need rapid results and the ability to transform their operations holistically. Salesforce plays a central role in this,” says Sami Karkkila, CEO of Sofigate. 

Market disruption creates opportunities for growth 

Particularly in the public sector, a significant shift is under way from customised solutions to SaaS-based off-the-shelf solutions. Cities and municipalities are looking for solutions that improve customer experience, increase operational efficiency and enable the controlled and secure use of AI. 

Sofigate’s strong capability to deliver large-scale operating model transformations, combined with its expertise in Salesforce and ServiceNow, forms a key growth engine. One concrete example is the citizen service portals implemented for cities and municipalities, which integrate customer relationship management, service processes and digital services into a unified solution. 

Sofigate has long been a leading ServiceNow partner in the Nordics and sees significant synergies in combining expertise across two market-leading SaaS platforms. In addition, the company’s investments in AI and in building a digital workforce through AI agents strongly support the development of its Salesforce business. 

Mikko Hupli brings extensive experience in building and scaling Salesforce businesses across Europe. His role is to strengthen Sofigate’s position as a modern Salesforce partner and to grow its community of experts to meet increasing market demand. He starts in the role at the beginning of April. 

“Sofigate is the workplace of the future for leading Salesforce professionals who recognise the market shift towards holistic business solutions. By combining strong transformation expertise, two leading SaaS platforms and significant investments in AI, we can provide customers with solutions that deliver value quickly and sustainably,” says Mikko Hupli, Vice President of Sofigate’s Salesforce Business Unit. 

“Our partnership with Sofigate reflects a shared commitment to helping organisations realise measurable business value from Salesforce and AI. Together, we enable companies to accelerate growth, enhance customer experiences, and optimise operations by turning transformation ambitions into tangible results. By combining Sofigate’s business technology transformation expertise with the power of the Salesforce platform and AI, we deliver rapid time-to-value and help organisations innovate, scale, and compete with confidence”, says Valentin Galán, VP of Alliances and Channels at Salesforce. 
 
Media contacts: 
Anna de Torres 
Chief Marketing Officer, Sofigate 
+358 50 5766015 
anna.de.torres@sofigate.com 

 
Sofigate is the leading business technology company in the Nordics. We are pioneers in enterprise-level AI services, combining our unique expertise in business transformation, AI agents and leading technology platforms such as ServiceNow and Salesforce. We are the founder of the Business Technology Forum and the developer of the globally used Business Technology Standard, BTS. Our team of over 800 experienced professionals supports customers across six countries and nine offices in Finland, Sweden, Norway, Denmark, Hungary and Poland. Sofigate’s net sales amount to approx. EUR 150 million, and the company is primarily owned by its management and employees. More information: sofigate.com 

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