DREAM BIGGER:
TAMPERE TRADE FAIRS TRANSFORMS ITS BUSINESS PERFORMANCE WITH SOFIGATE AND SALESFORCE

How to modernize an out-of-date customer relations management system to meet today’s needs and to serve over 4,000 yearly exhibitors?

Together with Sofigate, Tampere Trade Fairs made Salesforce their new tool for cloud-based customer relations management, while simultaneously tying up the loose ends of their business needs.

The project has brought great results in a short time: Salesforce is now used across departments to manage all of Tampere Trade Fairs’ marketing and sales, supporting the daily work of the whole company. With Sofigate as partner, Tampere Trade Fairs adopted an entirely new system with all customer, target group, campaign, offer and contract data gathered in one place.

For Tampere Trade Fairs, the need that sparked a massive transformation was fairly simple: To upgrade to a modern, continuously evolving CRM platform.

”Our old system had been in use for thirty years. We really needed a modern solution that could be connected to our other existing systems easily. We process contracts and service orders for approximately 4,000 exhibit participants every year, so this was no easy problem to solve,” explains Mikko Savolainen, Tampere Trade Fairs’ IT Manager.

Salesforce was chosen as the new CRM platform because of its many features that make modern-day customer management easier and more digitalized. A cloud-based solution was a must for Tampere Trade Fairs.

”I guess one could say our system wasn’t all that integrated before – there was a lot of Excel work going on. When we were first presented with a demo of Salesforce, we didn’t understand just how many capabilities it had to offer. But I immediately knew this was the right solution for us,” Mikko says.

With Sofigate as partner, Tampere Trade Fairs adopted an entirely new system with all customer, target group, campaign, offer and contract data gathered in one place.

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