Tampere Trade Fairs, a leading organizer of targeted, high-quality trade fairs and consumer events, was moving forward fast, but their 30-year-old CRM system wasn’t keeping up the pace. Thus, the need that sparked a massive transformation was fairly simple: To upgrade to a modern, continuously evolving CRM platform.
”Our old system had been in use for thirty years. We really needed a modern solution that could be connected to our other existing systems easily. We process contracts and service orders for approximately 4,000 exhibit participants every year, so this was no easy problem to solve,” explains Mikko Savolainen, Tampere Trade Fairs’ IT Manager.
Salesforce was chosen as the new CRM platform because of its many features that make modern-day customer management easier and more digitalized. A cloud-based solution was a must for Tampere Trade Fairs.
”I guess one could say our system wasn’t all that integrated before – there was a lot of Excel work going on. When we were first presented with a demo of Salesforce, we didn’t understand just how many capabilities it had to offer. But I immediately knew this was the right solution for us,” Mikko says.
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DON’T BE AFRAID TO DREAM
A LITTLE BIGGER
The partnership started with Sofigate providing Tampere Trade Fairs with the Salesforce platform and training on how to use it.
However, it quickly became clear that Sofigate and Salesforce could help Tampere Trade Fairs not only as a CRM provider, but also as a business developer.
”We discovered that our operating model was flexible enough to allow bigger dreams for Tampere Trade Fairs. It may have started as a CRM platform project, but it quickly expanded to tying up all the loose ends they had within the organization − with the help of our very skilled software architects,” says Timo Suonperä, Sofigate’s Salesforce Sales Executive.