However, becoming truly data-driven requires changes throughout your company. Being data-driven also means different things for different kinds of companies. Some companies, like the huge internet companies we often want to reference as an example, have been data-driven since their births and there is no other reason for their existence. But for industries such as manufacturing, retail, banking, food, telecommunications, energy, insurance, and many more, becoming and being data-driven is very different.

Despite their differences, all industries and fields of business have certain characteristics in common regarding what is required of them to be able to fully utilise the possibilities of data. This white paper, written by two of our data masterminds Kristiina Söderholm and Jyrki Martti, examines these characteristics. They want to remind you that being data-driven is not a sprint or even a marathon – it is a permanent transformation in your company’s culture and behaviour…

Interested in reading more? Fill in your contact details and we’ll send you the entire white paper by e-mail!

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About the authors

Kristiina Söderholm is a visionary data leader with wide experience in digital transformation. She helps companies to create value from data utilising data science and other relevant methodologies. Data strategy, operating model and cultural transformation are some of Kristiina’s core competences.

Jyrki Martti is passionate about the opportunities that data can bring to companies and organisations. He has profound understanding on both business and data science, and long experience from various development projects. He wants to help companies on their journey to the utilization of data by concentrating on the essentials and by avoiding the common pitfalls.


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