More interaction, more impact for nonprofits
Nonprofits are all about meaningful impact. To achieve this, they need to bring people together to work towards a common goal. But how can they manage their supporters and partners efficiently?
In Finland, like most Western countries, nonprofits are trying to solve major challenges, especially in elder care, volunteer management, and donor engagement. With an aging population, the key issues include:
- Personnel shortage: The demand for care services is rising, but there is a shortage of workers. AI-enhanced services can help by taking over routine tasks, allowing staff to spend more time caring for people.
- Digital simplicity: Many elderly individuals are not tech-savvy, so digital solutions must be very easy to use. In the back end, data needs to flow seamlessly between various service providers, all while adhering to GDPR.
- Engaging new donors: As government subsidies are cut and traditional donor bases age, nonprofits need to boost their efficiency and attract younger generations.
How can nonprofits be reinforced to help tackle generational challenges? This is where Salesforce comes in.
Enter Nonprofit Cloud
While you might think Salesforce is only for sales professionals, it has powerful tools for nonprofits, too. It is a robust Constituent Management System that can help maximise financial inflows as well as impact.
For years, Salesforce has enabled nonprofit organisations to track interactions, manage campaigns, and analyse engagement data to better understand constituent needs and behaviours.
Since 2024, the integrated Nonprofit Cloud platform has helped organisations nurture relationships and break down silos between teams with a single source of information about your donors, stakeholders, and constituents. The new generative AI-features let staff focus on what matters most: maximising community impact.
Modern solutions for community support
The Nonprofit Cloud can be integrated with other Salesforce clouds or service providers, like Experience Cloud. The combination of Nonprofit Cloud and Experience Cloud empowers nonprofits to better serve their beneficiaries and engage the next generation of supporters. This unlocks a wide range of possibilities that go far beyond traditional fundraising. You could build, for instance:
- A volunteer management portal for volunteers to sign up, track their participation, access training materials, and receive notifications about new opportunities.
- A donor platform that allows donors to learn about the organisation’s work and see the impact of their contributions.
- A grant platform for applicants and reviewers for submitting and reviewing grant applications. Applicants can track their status, communicate during the process, and submit additional information. Reviewers have access to application information, allowing them to do their work in a structured environment.
- A self-service portal for beneficiaries: A secure site where beneficiaries can update their information, assess eligibility, request services, and track the progress of their applications.
Build stronger relationships
Your nonprofit’s impact thrives on connection. By designing immersive experiences that unite people around a shared mission, you can foster deeper relationships with your audience.
Move beyond traditional labels like beneficiaries, volunteers, and donors, and instead, create spaces where people can organically interact with each other and the opportunities you provide.
Ready to amplify the impact of your nonprofit?
As Finland’s leading Salesforce consultant for nonprofits, Sofigate is here to help you. Get in touch with us today to explore how we can help you achieve your goals with Salesforce Nonprofit Cloud and Experience Cloud.
About the author
With seven years of Salesforce Experience Cloud work history, Senior Advisor Tomi Astikainen can provide expert guidance on your implementation, helping you avoid costly mistakes and achieve your goals.
Want to learn more?
We’re glad to tell you how we can help your organisation grow and develop – feel free to contact us!
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