Case Oomi
Harnessing technology for market resilience and growth for Oomi
Oomi aimed to fortify its fundamental capabilities and fuel its growth, leveraging technology in a fluctuating market landscape.
The challenge
In a dynamic and challenging energy market, Oomi faced significant internal and external pressures. As the business grew and the organisation merged, Oomi recognised the need to stabilise its operations to support its continued growth and to effectively respond to the demanding energy industry.
The solution
Leveraging Sofigate’s deep industry expertise and strategic development approach, Oomi underwent a significant transformation in its business technology. This included a comprehensive revamp of its technology tools, processes, and organisational structure, enhancing everything from basic IT functions to sophisticated enterprise architecture. This strategic change aimed to optimise Oomi’s operations to meet and exceed its growth targets.
The outcome
With Sofigate’s assistance, Oomi significantly upgraded its IT infrastructure, a crucial step towards becoming a dominant force in the market. Sofigate’s Basic IT as a Service ensured that Oomi’s IT operations ran smoothly, efficiently, and were scalable. Furthermore, adopting Sofigate’s Business Technology Standard significantly bolstered Oomi’s enterprise architecture, enhancing data and cyber security capabilities. This robust foundation has set Oomi on a path to further integrate advanced technology into its business, supporting its ambitious market goals.
Navigating market turbulence with growth and stability
Oomi, a leading electricity sales company in Finland, has navigated significant changes in recent years. The fluctuating electricity market has tested Oomi’s adaptability in both product development and customer service. Amidst these market shifts, Oomi experienced rapid growth, identifying a crucial need to stabilise its core capabilities.
Partnering with Sofigate, Oomi implemented the Basic IT service. This managed IT service model provides a cohesive ecosystem of hand-picked suppliers underpinned by a unique management layer and an integrated Service Management Office. The Basic IT service offers large enterprise capabilities in a compact, rapidly deployable package, allowing Oomi’s IT to focus on supporting the business beyond basic IT functions.
Enterprise Architecture as transformation cornerstone
The reorganisation of its basic IT presented an opportunity for Oomi to reassess its enterprise architecture. Historically, Oomi developed its diverse business areas individually based on specific needs. Utilising the Business Technology Standard as a framework, the focus shifted to a holistic view of Oomi’s business, aiming to align the enterprise architecture with the company’s varied needs, from electricity sales to electric bikes.
The primary goal was to enable sustainable growth through a unified, modern user experience and harmonised business processes. This approach ensures cost management and scalability while remaining adaptable to changing and emerging business requirements. Oomi’s technology strategy now leverages top business platform technologies and partners, quickly implementing best practices for fundamental processes while staying agile in areas that set Oomi apart from competitors.
With a shared vision and roadmap, Oomi’s innovative team now operates within a framework that allows for the rapid evaluation and prioritisation of new ideas, opportunities, and solutions. This structure ensures continuous value addition while keeping the bigger picture in focus.
Building a resilient growth foundation
With its new enterprise architecture and the foundational support of Basic IT, Oomi is poised for scalable, manageable, and flexible business growth. The Basic IT service ensures that Oomi’s IT processes can be efficiently scaled, maintaining transparency in cost structures regardless of the direction of growth. Additionally, the new enterprise architecture lays the groundwork for Business IT development, guiding the selection of future solutions that align with Oomi’s architectural principles and capability needs.
“Oomi is dedicated to delivering the best customer experience, a commitment that’s evident not just in their marketing but also deeply ingrained in their internal culture. The Oomi team is full of driven professionals who are passionately committed to continuous development, healthy competition, and achieving success. This deep-seated dedication is the real reason I believe in Oomi’s future success, and it’s what makes working with them such a fulfilling experience.” says Eero Pyhäranta, Oomi’s Director of Development
Read more about Oomi at: oomi.fi
Pictures by: Oomi
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