We are looking for a Growth Marketing Professional
We are looking for an experienced, creative and data-driven marketer with a passion for growth through smart digital strategies. You will execute various digital marketing and marketing automation activities and be part of Sofigate Group Marketing and Communications team located in Sofigate Head Office, Helsinki, Finland.
As our growth and digital marketer, you’ll be at the forefront of our marketing efforts to elevate Sofigate’s position as the leading Business Technology Company in the Nordics. You will support our ambitious growth goals with well targeted digital marketing and marketing automation activities bringing tangible results.
Your role focuses on:
Digital Marketing & Advertising Campaigns
– Plan and execute effective digital advertising campaigns across various channels (Google Ads, LinkedIn, Meta, and others) in collaboration with all Business Streams and countries.
– Create the campaign calendar, manage the content creation process, digital marketing budget and guide our digital marketing partner in the campaign execution.
– Collaborate with Business Streams and Sales to ensure campaign target segments and messaging align with business goals.
– Monitor, analyze and optimize campaign performance and deliver actionable insights and reports
Marketing Automation
– Take ownership of our marketing automation process and develop well performing marketing automation actions related to email marketing campaigns and lead nurturing workflows.
– Leverage our CRM and marketing automation platform (Salesforce) to streamline and scale lead engagement.
– Develop lead scoring models and segmentation strategies to increase conversion rates.
– Collaborate with Businesses and Sales to align campaign content, tactics and manage lead generation and lead handover processes.
Website Management and SEO (Optional/Preferred)
– This role could also include ownership of Sofigate’s website, developing the site performance and content in collaboration with our website partner and content creation team.
– Manage and optimize the company website for performance
– Manage our SEO strategy and actions
We’re looking for someone with:
- Over 5 years’ experience in B2B digital marketing, marketing automation, growth, or performance marketing role, and experience in using AI in daily work.
- Experience in creating and scaling lead generation campaigns, working closely with business and sales teams to align marketing efforts with business objectives.
- Hands-on expertise in using marketing automation tools (preferably Salesforce) to manage email marketing, campaigns and track performance.
- Hands-on expertise in managing paid ads and campaigns across various channels.
- Knowledge of account-based marketing strategies.
- Familiarity with website management platform WordPress and SEO strategy is a plus.
- Industry knowledge is a plus.
- Great people skills and enjoys a fast-paced working environment.
- Creative mindset with an eye for design and storytelling.
- Proactive, independent, and results-oriented approach.
- Is fluent in Finnish and English, Swedish is a plus.
- A degree in Marketing, Business, or a related field.
What’s in it for you?
- You get to drive Sofigate’s growth through efficient and innovative marketing activities.
- Increase your marketing competence on a Nordic scale and take your skills to new heights.
- Enjoy independence in your role but with all the backup you need.
- Engage with a diverse group of stakeholders.
- Be part of a friendly, fun and talented team of Marketing & Communications professionals.
We would like to hear from you
If you want to join our journey to dare, care and grow together with our clients and fellow Sofigators, we are eager to hear more from you. Please, tell us more about your background, competences and your motivation by May 30, 2025. We will begin interviews as soon as we find potential candidates.
If you have any questions, you can contact Chief Marketing Officer Anna de Torres (anna.de.torres@sofigate.com, tel. +358 50 5766015) for more information on May 22, at 15-16, May 27 at 13-14 or May 28 at 9:30-10:30.
About Sofigate
We are The Business Technology Company with the fastest time-to-value in the gen AI era. We achieve that by combining our transformation expertise with low/no-code platforms and generative AI. That’s how we create sustainable customer value. In practice, that means helping our customers to develop the interplay between business and technology: to design, build and implement transformations and business-friendly technology solutions, like Salesforce, ServiceNow and SAP.
As leaders of Business Technology management, we are the founder of the Business Technology Forum, the developer of the Business Technology Standard. Our team of 800+ professionals based in 8 offices across 5 countries – Finland, Sweden, Denmark, Hungary and Poland – are always ready to help, both our colleagues and our customers. At the very core of our being are our values: dare, care and grow. We dare to challenge the market, foster a community that cares about our people and drive growth with a customer centric business vision.
